For nearly a decade, Rochelle built her career and business in her own stride—shaping brands, directing creative projects, and learning how to turn ideas into something tangible. What began as a love for storytelling grew into a body of work grounded in strategy, intuition and creative direction.

But the real shift didn’t happen in a studio.

In 2024, Rochelle packed up her life and left everything she knew and moved 600 miles north to follow the herd and begin a journey of self discovery and explore her passion with horses.

Since Rochelle was a young girl she has quietly navigated challenges with her mental health—experiences that shaped her work, relationships, and sense of self. In 2022, she lost one of her friends to her own battle to mental health and in her family, they have lost two beautiful souls to this same fight. Since then, she’s been doing the groundwork—reconnecting with horses, and studying the subtle, unspoken ways humans and horses relate, and what that reveals about her.

That journey inspired The Open Range Podcast—a space to share stories of healing, horses and connection. Now, The Open Range is growing into something bigger. Rochelle is designing a western-inspired apparel label, donating to a mental health charity close to her heart, and eventually, The Open Range will be a home for our future equine therapy and retreat work.

This isn’t just a brand—it’s a movement. For the sensitive souls who feel deeply. For those who love the land and find healing with their herd.

Because real healing doesn’t happen behind closed doors—it happens in the open.