Meet Rochelle
Equine Media Specialist & Creative Storyteller. I produce cinematic event coverage, sale videos, stallion promotions, and visual media throughout the performance horse industry.
Working across cutting, campdrafting, clinics, and major equine events, I create more than content — I produce stories that build emotional resonance and connect your audience to your brand’s unique story.
With a deep understanding of movement, timing, and the world of performance horses, I capture the moments that reveal the true quality, character, and connection between horse and rider.
I also work with equine specialists and rural brands to create visual campaigns and that educate their community and drive sales forward.
SOME OF OUR SIGNATURE
media services
Sales & Stallion’s
Promoting your progeny, a trained performance horse or a special stallion for breeding season requires premium media to exceed your sale expectations and bring out the very best assets of your horse. My media packages are designed to support breeders and trainers achieve their marketing and sales goals.
Deliverables:
Confirmation Shots
Cinematic Equine Sale Media
Black Stallion Profiles
Stallion Advertisement Designs
Timeline:
2—4 weeks
SOME OF OUR SIGNATURE
brand services
Whether you’re building out a website or wanting to refresh your brand guidelines to translate your brand’s tone of voice, personality, archetype and mission — my brand design & marketing services can assist you to create a fully comprehensive brand identity.
Deliverables:
Brand Identity & Logo Design
Brand Positioning & Strategy
Website Design & Development
Social Media Design
Timeline:
Starting at 3—6 weeks
For brands launching a product, service, campaign or commercial. There are packages designed to create a cinematic story around your brand with imagery and video content designed for social media, websites and broadcast.
Deliverables:
Campaign concept, creative direction & production
Commercial advertisements
Social Media Reels
Product campaigns
Timeline:
3—9 weeks
your brand archetype blueprint
Your brand archetype reveals the foundation behind your brand voice, tone and personality. And once you understand your archetype, everything in your branding is mapped out for you.
THE PROCESS
Discovery Call
First and foremost, we kick off any enquiry with a discovery call. This is where I get to know you and the vision for your brand. We’ll be able to identify what your brand’s goals and initiatives are and how I can support you to bring it to life.
Brand Proposal
Once we’ve established we’re a good fit—I’ll send you a brand proposal which will outline timeline, process, deliverables and investment.
Rodeo Time
After you’ve approved our brand proposal, I’ll write up our agreement and we’ll begin our project with an in-depth brand survey. This is where the process all takes place and the creativity begins!
Frequently Asked Questions
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Yes. If you can’t find exactly what you’re looking for within my signature packages, I offer tailored proposals aligned to your brand goals and investment range.
Submit an enquiry and we’ll book a discovery call to explore what you need and craft a scope that feels aligned.
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Getting started is simple. Reach out through our contact form and then I’ll will schedule a call with you—I’ll walk you through the next steps and answer any questions along the way.
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I’m glad you asked. I don’t JUST design logo’s—I create the entire media of the brand too. From logo design, web development and the visuals to support it… we can build a fully comprehesive brand identity.
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You can reach us anytime via our contact page or email contact@rochellemace.com. I aim to respond quickly—usually within one to two business days.
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I offer structured brand packages with a minimum investment, ensuring every project receives the depth, strategy and attention it deserves.
For founders with specific needs, I also create tailored proposals aligned to your goals and stage of growth. Submit an enquiry and we’ll discuss the best direction during a discovery call.
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Think less boardroom, more round yard.
We’ll wrangle the ideas, get clear on direction, and move with purpose. I’ll guide the process, bring strategy to the table, and keep momentum steady so your brand doesn’t wander off course.
Honest. Direct. Collaborative. Built on trust.