Rochelle Mace
Rochelle is a brand designer and marketing coordinator with over eight years of experience building brand identities and strategies across a wide range of industries. From brand identity, website development, social media marketing and styled photography—Rochelle offers a fully comprehensive brand design service.
She also writes and performs spoken word for brand campaigns, using narrative and voice to add emotional depth to visual storytelling.
As a multi-faceted creative, Rochelle produces, directs, and edits her own work, leading projects with both strategic clarity and creative intuition. Her approach is grounded in meaning and impact—creating brands that are not only seen, but felt.
SOME OF OUR FAVOURITE
brand packages
The Pony Express
The Pony Express is for the creative founder wanting to bring their brand vision to life with the fundamental brand assets. Everything you need to look established, intentional, and ready to grow.
Deliverables:
Brand Discovery Call
In—depth Design Questionnaire
Moodboarding & Visual Direction
Brand Archetype Breakdown (Brand Positioning)
Logo Design Research
1–2 Primary Logos
1–2 Submarks
Up to 2 revisions on one chosen concept
Colour Palette
Typography Suite
2–3 brand launch images (designed for social media/web use using provided photography or styled visuals)
1 Print Deliverable (business cards etc)
All Final Files (print + digital ready)
Timeline:
9-10 weeks
The Prarie Path
The Pony Express is for the creative founder wanting to bring their brand vision to life with the fundamental brand assets. Everything you need to look established, intentional, and ready to grow.
Deliverables:
Brand Discovery Call
In—depth Design Questionnaire
Moodboarding & Visual Direction
Brand Archetype Breakdown (Brand Positioning)
Logo Design Research
1–2 Primary Logos
1–2 Submarks
Up to 2 revisions on one chosen concept
Colour Palette
Typography Suite
2–3 brand launch images (designed for social media/web use using provided photography or styled visuals)
1 Print Deliverable (business cards etc)
All Final Files (print + digital ready)
Timeline:
9-10 weeks
THE PROCESS
Disco call
First and foremost, we kick off any enquiry with a discovery disco call. This is where I get to know you and the vision for your brand. We’ll be able to identify whether we are a good fit for the project
Brand Proposal
Once we’ve established we’re a good fit, we’ll send you a brand proposal which will outline timeline, process, deliverables and investment
Design Time
After you’ve approved our brand proposal, we’ll write up our design agreement and we’ll begin our project with an in-depth design survey. This is where the process all takes place and the design begins!
Frequently Asked Questions
How much am I looking at investing?
Every single client has different needs and budgets and because of this I provide bespoke packages suited to their needs and their budget. However, please note we have a minimum budget to support our studio and our fees.
The best way to determine if we're a good fit, is by filling out enquiry form or jumping on a discovery disco call with me where we can chat through your business goals and what kind of deliverables you'll need. From here i'll send off a brand proposal and the outline of the investment.
Do you design just logo's?
Here at Rochelle Made we don't just design logo's. Every sinlge project we undertake is backed by meaningful strategy, with lots of thoughtful time and intention.
We provide a fully comprehensive style guide for each brand including primary logo, submarks, typography, colour palette and style guide. We want to empower every single client to have a timeless and sustainable brand long term and for this reason we won't just do logo's.
We also dive into brand strategy, social media planning & strategy, print & packaging, website design and development, email marketing, mentorship more!
What is the process like?
It's a collaborative process when working with us. After we've signed off on your brand proposal, we'll deep dive into an in-depth survey which will look at things like brand personality, mission, values, competitor analysis and so much more!
We'll do some pinterest moodboarding together and from here i'll design some visual directions to begin the project. Once i've sent them over and you've confirmed which direction to go with, the design process begins and i'll spend the next 4-6 weeks building your brand.