Meet Rochelle
Equine Media Specialist & Creative Storyteller. I produce cinematic event coverage, sale videos, stallion promotions, and visual media for the performance horse industry.
Working across cutting, campdrafting, clinics, and major equine events, I create more than content — I produce stories that are felt, designed not only to look good, but to stop the scroll, build connection, and drive sales.
With a deep understanding of movement, timing, and the world of performance horses, I capture the moments that reveal the true quality, character, and connection between horse and rider.
I also work with rural brands to create visual campaigns and immersive experiences that feel grounded, cinematic, and emotive — bringing their people, horses, and stories to life.
SOME OF OUR SIGNATURE
brand packages
The Pony Express
The Pony Express is for the creative founder wanting to bring their brand vision to life with the fundamental brand assets. Everything you need to look established, intentional, and ready to grow.
Deliverables:
Brand Discovery Call
In—depth Design Questionnaire
Moodboarding & Visual Direction
Brand Archetype Breakdown (Brand Positioning)
Logo Design Research
1–2 Primary Logos
2–4 Submarks
Up to 2 revisions on one chosen concept
Colour Palette
Typography Suite
2–3 brand launch images (designed for social media/web use using provided photography or styled visuals)
1 Print Deliverable (business cards etc)
All Final Files (print + digital ready)
Timeline:
8-9 weeks
The Frontier
For brands launching a product, collection or campaign. This package is designed to create a cinematic story around your product with imagery and video content designed for social media and website launch.
Deliverables:
Campaign concept & creative direction
Moodboard + shot planning
2 hour campaign shoot
25 edited photos
1 hero campaign video (30–60 seconds)
2–3 social media reels
Timeline:
2-4 weeks
your brand archetype blueprint
Your brand archetype isn’t a label—it’s a mirror. It reveals the foundation behind your voice, tone and brand identity. And once you understand your archetype, everything in your branding is mapped out for you.
THE PROCESS
Disco Call
First and foremost, we kick off any enquiry with a disco call. This is where I get to know you and the vision for your brand. We’ll be able to identify whether we are a good fit for the project.
Brand Proposal
Once we’ve established we’re a good fit—I’ll send you a brand proposal which will outline timeline, process, deliverables and investment.
Rodeo Time
After you’ve approved our brand proposal, I’ll write up our design agreement and we’ll begin our project with an in-depth brand survey. This is where the process all takes place and the creativity begins!
Frequently Asked Questions
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Yes. If you can’t find exactly what you’re looking for within my signature packages, I offer tailored proposals aligned to your brand goals and investment range.
Submit an enquiry and we’ll book a discovery call to explore what you need and craft a scope that feels aligned.
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Getting started is simple. Reach out through our contact form and then I’ll will schedule a call with you—I’ll walk you through the next steps and answer any questions along the way.
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I’m glad you asked. I don’t JUST design logo’s—I create the entire media of the brand too. From logo design, web development and the visuals to support it… we can build a fully comprehesive brand identity.
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You can reach us anytime via our contact page or email contact@rochellemace.com. I aim to respond quickly—usually within one to two business days.
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I offer structured brand packages with a minimum investment, ensuring every project receives the depth, strategy and attention it deserves.
For founders with specific needs, I also create tailored proposals aligned to your goals and stage of growth. Submit an enquiry and we’ll discuss the best direction during a discovery call.
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Think less boardroom, more round yard.
We’ll wrangle the ideas, get clear on direction, and move with purpose. I’ll guide the process, bring strategy to the table, and keep momentum steady so your brand doesn’t wander off course.
Honest. Direct. Collaborative. Built on trust.