Our Story

For over a decade, Rochelle has built her career crafting bold and memorable brands—directing creative projects and helping businesses bring their vision to life through design, storytelling and strategy.

In 2024, Rochelle packed up her life and moved north, drawn to life on the land and a deep, enduring love of horses. What began as a personal journey quickly became an opportunity to bring together two worlds she had always loved: creative storytelling and horses.

Today, she works alongside horse trainers, breeders and rural businesses, creating equine media, visual storytelling and brand direction that captures both the character of the people and the spirit of the horses behind each story.

Alongside her creative work, Rochelle has spent time learning from mentors across Queensland and New South Wales, gaining hands-on experience and exposure to different approaches with horses. She continues to develop her own feel and philosophy, bringing together her creative background and growing experience within the equine industry.